Back to Case Studies
Retail PLM Enterprise Integration Mobile Analytics Retail & Fashion

Enterprise Product Launch
Visibility Platform

A single source of truth for tracking products from design and sourcing through manufacturing, logistics and final arrival on the shop floor — replacing fragmented spreadsheets with one connected view, for a Fortune 500 retail group in the Middle East.

Client

Fortune 500 Retail Group

Region

Middle East, Multi-Region

Functions Connected

Buying · PD · ERP · Supply Chain · Logistics

Platform

Web & Mobile


Overview

One connected view, from design to shop floor.

Launch Tracker is an enterprise-wide product visibility platform that gives our client a single source of truth for tracking products from design and sourcing through manufacturing, logistics, distribution and final arrival on the shop floor.

By integrating data across Buying, Product Development, ERP, Supply Chain and Logistics systems, the platform delivers end-to-end transparency into product launches spanning multiple sourcing routes, regions, distribution centres, customs processes and transportation networks — replacing fragmented spreadsheets and status calls with one connected view.

Available on web and mobile, Launch Tracker uses milestone tracking and critical path analysis to flag products at risk of launch delays, enabling teams to intervene proactively and improving launch readiness, accountability and decision-making across the organisation.


Solution scope

What Launch Tracker delivers.

Six core capabilities give every stakeholder — from Buying to Logistics to leadership — the same real-time picture of launch health.

Single Source of Truth

Unified view of every product launch, consolidating data from Buying, Product Development, ERP, Supply Chain and Logistics systems.

Milestone & Critical Path Tracking

Tracks every stage of the launch journey and surfaces products at risk of delay before they impact the shop floor.

Multi-Region Visibility

Spans multiple sourcing routes, regions, distribution centres, customs processes and transportation networks in one platform.

Web & Mobile Access

Purpose-built for both desktop and mobile so stakeholders can check launch status wherever they are.

Proactive Risk Alerts

Predictive delay indicators highlight at-risk launches early, enabling proactive intervention instead of reactive firefighting.

Real-Time Dashboards

Live dashboards give leadership and cross-functional teams a shared, up-to-the-minute picture of launch performance.


Business impact

From fragmented spreadsheets to one shared picture.

Launch Tracker gave the client a durable, enterprise-wide foundation for launch visibility and accountability.


Work with us

Looking to build something similar?

Talk to us about launch tracking, enterprise integration or any other product engineering challenge you're navigating.

Contact Us